Today i discovered that searching on Google for the terms 'pleasure activism' returned Pleasure Activism Australia as the first result of ~300,000 results. This is quite a contrast to doing a search via the Sensis.com.au search engine, which doesn't list PAA directly in the first ten pages of Web search results; instead, PAA only appears indirectly through being listed on the various active.org.au sites. Not to worry - PAA is also returned as the top search result using Yahoo!, and also returned as the top search result using MSN. Sensis.com.au claims to be "The search engine for Australians"; but the fact that it doesn't directly return Pleasure Activism Australia in the search results - unlike the other search engines, which don't even claim to be oriented towards Australia - tells me that the operators of Sensis.com.au have some tweaking to do. :-)